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Issues surround Avon's Mark brand and a challenge by Dr. Bronner's.
August 16, 2011
By: TOM BRANNA
Editor
The National Advertising Review Board has agreed to allow Dr. Bronner’s Magic Soaps to appeal a recent decision of the National Advertising Division (NAD) in a case related to fair-trade certifications. NARB, the appellate unit of the advertising industry’s system of self-regulation, is an advertising industry peer group from which ad-hoc panels are selected to adjudicate NAD cases that are not resolved at the NAD level. Dr. Bronner’s Magic Soaps, the maker of personal care products and co...
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